As a Web3 financial platform, BioMatrix uses real human facial recognition as the ultimate safeguard—securely linking each person’s identity to their unique UBI (Universal Basic Identity). Once authenticated, users are welcomed into a clean, token-focused dashboard where they can view and claim their monthly PoY (Proof of You) tokens, a reward system visually tied to identity and activity.

Users can send and receive PoY tokens just like in a digital wallet. Transfers can be completed using either a QR code or a public address, making it simple to transact both in-person and remotely.

The interface also enables seamless redemption between subtokens, uPoY and iPoY, with clear guidance, real-time balance updates, and built-in limits to ensure transparency and trust. Every interaction is designed to feel secure, fluid, and purposefully human.

When I joined the team in June 2024, the platform had around 2,000 registered users. Despite the early stage, the business set an ambitious goal: reaching 1 million users within 3 months. The referral program became the core strategy to drive this growth.

Lucky Draw is another event that was designed to be intuitive and mobile-first, aligning with BioMatrix’s engagement goals. The process is streamlined—one tap to enter, with immediate confirmation and clear feedback. The experience is time-based and event-driven, with winner announcements and dynamic screen states providing closure and reinforcing participation.

Digital content plays a key role in the company’s roadmap by bridging PoY tokens with real-world value. Users earn the subtoken uPoY by engaging with the platform—whether it’s through playing mini-games, reading novels, or watching dramas. These uPoY tokens can then be spent to unlock upgraded features within the content itself, creating a dynamic loop of participation, reward, and reinvestment.

The Novel Matrix is an immersive digital library where stories evolve as users interact. By spending uPoY, readers can unlock exclusive chapters, alternate plotlines, or author commentaries—transforming passive reading into a participatory experience.

The Drama Matrix extends this idea into video content. Viewers earn and use uPoY to access behind-the-scenes clips, early episode releases, or interactive features like branching storylines. This creates a living ecosystem where content is not just consumed, but continuously shaped by user engagement.