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Optimizing customer experience at TikTok global e-commerce design across key touchpoints, including short video feeds and an AI-powered shopping assistant chatbot.

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Owned the design of BioMatrix, a biometrics-driven AI app bridging Web2 and Web3. Defined and implemented the user experience for ToC features, including the in-app ambassador program, digital contents(mini game, novel, drama), and user incentive modules, driving user growth from 2,500 to 10+ million, and kept high user engagement.

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Designed the landing page and Telegram mini app of iPoY, the conceptual meme coin of AI alliance, which then achieved $1B market cap on DEX.

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Redesigned the BioMatrix official website as a place to showcase the company, products, and user stories, and helped to reach cooperation with 20+ partners.

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Designed the website and order experience for AC Future, a company providing AI mobile home solutions. This solution enabled the client to secure a high volume of pre-orders since CES 2025, making key contributions to A&C Tech's strategic pivot to B2B services.

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Partnering closely with the Head of XR and key stakeholders at T-Mobile, I led a team of 4 through user research, product design, usability testing, and deployment of a vocational MR training app, which offers effective hands-on experiences for field technicians, leading to a 77% reduction in training time and an 93% decrease in costs.

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Improved the payment UX for the consumer-facing ordering system, which serves over 350,000 users from 4,000+ enterprise clients, including Microsoft, Tesla, and TikTok.

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Led or co-designed key features of the catering management platform (B2B), streamlining operations for enterprise clients and 30,000+ merchants, and resulted in an 83% increase in annual Gross Merchandise Value to $388 million, and a 91% increase in annual revenue to $61 million.

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From concept to public launch, I designed XCUBE, a web-based 3D design tool for architectural designers, which attracted over 16,000 registered users. Led the design of 20+ features, worked closely with users for interviews, surveys, and A/B testing, created information architecture, user flows, visual design, and delivered high-fidelity mockups in collaboration with engineers in an agile environment.

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Collaborated with the entire UX design team (~12 designers) to create a design system supporting all 3 company products. This design system includes components, visual styles, and voice & tone guidelines, ensuring a consistent user experience across web and mobile apps.