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Owning the design of BioMatrix, a biometrics-driven AI app bridging Web2 and Web3. Defined and implemented the user experience for ToC features, including the in-app ambassador program, digital contents(mini game, novel, drama), and user incentive modules, driving user growth from 2,500 to 10+ million, and kept high user engagement.

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Created a design system from scratch to support across BioMatrix web and mobile apps, which significantly streamlined the design process, ensured visual and functional consistency, and strengthened the company's unique brand identity.

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Designed the landing page and Telegram mini app of iPoY, the conceptual meme coin of AI alliance, which was then launched on decentralized exchange and achieved $1B market cap.

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Redesigned the BioMatrix official website as a place to showcase the company, products, and user stories, and helped to reach cooperation with 20+ customers.

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Designed the website and order experience for AC Future, a company providing AI mobile home solutions. This solution enabled the client to secure a high volume of pre-orders since CES 2025, making key contributions to A&C Tech's strategic pivot to B2B services.

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Collaborating closely with the Head of XR and stakeholders at T-Mobile, I led a team of 4 in user research, project management, roadmap planning, user-centered design, usability testing, and deployment of a vocational MR training app, which offers effective hands-on experiences for field technicians, leading to a 77% reduction in training time and an 93% decrease in costs.

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Conducted research on inclusivity and equity issues in AI-assisted writing, focusing on biases in word processing software and large language models. Designed and conducted semi-structured virtual interviews with 13 participants to gather qualitative data, analyzed data using thematic codes to identify key insights and implications, and published a paper on CSCW.

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Led 6 on-site participatory design sessions with children aged 6–10, gathering insights on topics such as security and privacy in technology, UI affordances in video games, misinformation in AI, and safety in AR/VR/XR environments.

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Improved the user experience of ToC payment features within an online food ordering platform to better support 180,000+ users from 2,000+ corporate clients, including Microsoft, Tesla, and TikTok.

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Led or co-designed features within a ToB catering management system across web and mobile platforms, which involved creating wireframes, prototypes, and user interfaces, ensuring high-quality delivery, and resulted in an 83% increase in annual Gross Merchandise Value to $388 million, and a 91% increase in annual revenue to $61 million.

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Led the customization of UI components with a data-driven approach and updated the cross-platform (Web, iOS, Android) design system.

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From conceptualization to public launch, designed XCUBE, an award-winning architectural design tool, attracting over 16,000 registered users. Led the design of 20+ features, worked closely with users for interviews, surveys, and A/B testing, created information architecture, user flows, visual design, and delivered high-fidelity mockups in collaboration with engineers in an agile environment.

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Collaborated with the entire UX design team (~12 designers) to create a design system supporting all 3 company products. This design system includes components, visual styles, and voice & tone guidelines, ensuring a consistent user experience across web and mobile apps.

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Collaborated closely within a cross-functional team in product management and user interface design of a responsive website and mobile app features for short-term leasing services, and delivered high-quality end-to-end products to engineers in a startup environment, with which users completed 1,500+ short leasing orders.

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Designed an interactive panel for a shared IoT workspace in Shanghai CBD, allowing users to control lighting, temperature, and sound for different scenarios like meetings, entertainment, and gatherings.

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Worked with project architects to develop plans and urban design for the Xi’an North Railway Station area, including towers, commercial complexes, and residential buildings, with a total area of 3.8 million square meters.